Online video is a huge phenomenon. But think it’s all just weird cats and cute babies? Think again. Video is an untapped channel of content marketing that is perfect for reaching clients. Here’s why professional services firms should focus their efforts on video marketing in 2017.
- Online video will account for 74% of all web traffic
- More video content is uploaded to the web in 1 month than tv has created in 30 years
- 33% of tablets owners watch about an hour of video on their devices every day
- 28% of smartphone users watch a video on their devices at least once a day
- 78% of people watch videos online every week
- 55% of people watch videon online every day
Did you know that 500 million people are watching Facebook videos every day!
Here’s why your business should engage your audience using a video:
- 59% of senior executives agree that if both text and video are available on the same topic of the same page, they prefer to watch the video
- 54% of senior executives share work-related videos with colleagues at least weekly.
- 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to
- A massive 81% of people feature their video on their brand website
- 93% of marketers use video vor online marketing, sales or communication
- 96% of B2B companies are planning to use video in their content marketing over the next year